When you are looking to create lasting change in your business, The MAP framework can be your secret weapon to drive behavior. Developed by BJ Fogg, a professor at Stanford University, this comprehensive approach to effective behavior change focuses on Motivation, Ability, and Prompt. By understanding these three components, you can create an effective plan to drive the desired change.
Motivation alone is not enough for successful behavior change. People also need the ability to carry out the behavior and the prompt to remind them. The MAP framework recognizes this and emphasizes the importance of all three elements. People respond to various types of motivation based on their roles and possess varying ability levels. They also encounter different prompts throughout the program, which influence their engagement.
