The 4-6 Model of Channel Partner Engagement outlines a strategy to build strong relationships between brands and their partners, focusing on four key areas: Alignment, Advocacy, Participation, and Performance. Alignment ensures partners identify with the brand and understand its products. Advocacy involves partners promoting the brand, upselling, and investing in marketing. Participation includes active engagement with program objectives and collaboration. Performance focuses on achieving collective goals and generating revenue.
Supporting these areas are six critical elements: Enablement, Supportive Relationships, Relevant Communications, Incentives & Recognition, Product Success, and Brand Immersion.
