Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

Maritz
Published by: Research Desk Released: Jan 23, 2025

As CFOs examine every line item, your channel incentives budget might be under fire. In the current economic landscape, budget scrutiny is inevitable. Businesses are under immense pressure to lower costs and improve efficiency, and yours is likely no different. But can you afford to risk alienating your channel partners in the name of savings?

When it comes to channel incentives, this is one area where businesses can’t afford to cut corners. Channel incentive programs aren’t just budget line items – they’re the backbone of partner engagement, sales performance and brand loyalty.

Maritz recently conducted a comprehensive market study to explore the state of channel incentives. We surveyed hundreds of channel partners from various industries to understand their experiences, preferences and what truly drives their engagement.