Today’s travelers are expecting faster, smoother, and more convenient experiences, all the way from first booking to final arrival. In other words—relevance across devices is key to gaining their loyalty.
According to Travelport Digital’s Mobile Travel Trends Report 2019, 98% of travelers now carry their smartphones with them throughout their journey. In addition, digital travel purchases are expected to rise 10% in 2019, bringing airlines and transportation brands to $694.41 billion in digital sales.
With all of what’s at stake, it’s important for travel brands to have the ability to anticipate customer needs as they occur, live and with perfect timing. Because the opportunity to send a relevant travel update, booking offer, or experience upgrade that will surprise and delight is always fleeting—and it’s on your team to keep up.
