All Whitepapers | MarTech Demand

A New Approach to Evaluating ERP

a new approach to evaluating erp

Published By: Research Desk Released: Jun 14, 2019

Selecting an enterprise resource planning (ERP) solution is a major undertaking for any organization. Many senior executives are battle-scarred from previous experiences with ERP implementations, not ...

A guide to optimizing digital marketing performance through better data.

a guide to optimizing digital marketing performance through better data.

Published By: Research Desk Released: Jun 12, 2019

Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the dat...

How to Enable a Culture of Innovation in your Organisation

how to enable a culture of innovation in your organisation

Published By: Research Desk Released: Jun 11, 2019

The results presented in this report are based on a mobile-only, 23-question global survey conducted through November 2018. This survey targeted 5,488 Manager, Director, Vice President or C-Level exec...

Eliminate business service outages by moving to service-aware IT operations

eliminate business service outages by moving to service-aware it operations

Published By: Research Desk Released: Jun 11, 2019

A single outage can be the thread that causes business services to unravel. Can you quickly identify the root cause of an outage and its impact on your business? See how ServiceNow helps customers sea...

Find out what your next-gen customers really want

find out what your next-gen customers really want

Published By: Research Desk Released: Jun 04, 2019

Gen Z was born with a digital spoon in their mouths. This gives them different attitudes toward the Internet, privacy, content, commerce and more. For example, they are more willing to pay for certain...

Marketing Automation is more than software

marketing automation is more than software

Published By: Research Desk Released: Jun 04, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing a...

Forrester Digital Transformation of Video Advertising Arrives

forrester digital transformation of video advertising arrives

Published By: Research Desk Released: Jun 04, 2019

Adoption of data-driven TV-planning techniques such as addressable and advanced TV has arrived. But marketers must still augment TV plans with digital channels to reach consumers' fragmented video con...

Path to Personalization: The 9 Keys To Driving Stronger Relationships – One Customer At A Time

path to personalization: the 9 keys to driving stronger relationships – one customer...

Published By: Research Desk Released: May 31, 2019

Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. A...

Personality Matters – 4 Ways To Improve Business Outcomes In The Contact Center

personality matters – 4 ways to improve business outcomes in the contact center

Published By: Research Desk Released: May 30, 2019

In the experience economy, every interaction with your customers matters. Do you have technology in place to connect customers with employees in a way that improves every experience? Are you ready to ...

5 Things To Consider Before You Invest In Predictive Behavioral Routing Drive Success For Business Around The World.

5 things to consider before you invest in predictive behavioral routing drive success for ...

Published By: Research Desk Released: May 30, 2019

Instead of looking to do more with less – a traditional cost-saving tactic within enterprise contact centers – successful leads are doing more with more to achieve desired business results. By ...

Our Brands