All Whitepapers | MarTech Demand

Driving Productivity Gains in your Business: IT Solutions for Midmarket Business

driving productivity gains in your business: it solutions for midmarket business

Published By: Research Desk Released: Aug 09, 2019

This resource kit explores the benefits of using technology to drive business productivity, allowing you to effectively acquire new customers and expand customer connections in a cost efficient manner...

Build vs. Buy? Guide for Customer Identity and Access Management (CIAM)

build vs. buy? guide for customer identity and access management (ciam)

Published By: Research Desk Released: Aug 09, 2019

Digital identity and customer profiles are at the center of every company’s digital transformation. In today’s markets, customer identities and the personal data associated with them are among ...

Digital Transformation: Who’s Minding the Data Store?

digital transformation: who’s minding the data store?

Published By: Research Desk Released: Aug 08, 2019

Enterprises are moving along on the path to digital transformation. They're fitting together all the pieces that make up a digital business - improved analytics, scalable architecture, automation, and...

Unlock the Amazing Possibilities of Personalization

unlock the amazing possibilities of personalization

Published By: Research Desk Released: Jul 26, 2019

There's more to personalization than simply customizing content. It requires that you consider a customer's long-term relationship with your brand. When done right, amazing personalization makes every...

How to Select the Right Experience Optimization Solution

how to select the right experience optimization solution

Published By: Research Desk Released: Jul 26, 2019

To select the right experience optimization solution you need to consider these requirements and capabilities. Consumer demands require the tailoring and delivery of relevant experiences. Your busi...

2018 Forrester Wave: Experience Optimization Platforms

2018 forrester wave: experience optimization platforms

Published By: Research Desk Released: Jul 26, 2019

Adobe is a leader in experience optimization platforms, according to Forrester. Forrester conducted an extensive, multi-criteria evaluation of experience optimization platforms. They researched, an...

Finding the Person in Personalization

finding the person in personalization

Published By: Research Desk Released: Jul 26, 2019

It’s no longer optional to deliver content that’s highly personal and relevant. It’s a must. According to a report by Accenture, U.S. companies lose $1.6 trillion each year from customers swi...

Silicon Labs

silicon labs

Published By: Research Desk Released: Jul 26, 2019

Silicon Labs used Experience Manager and other Adobe solutions to create content that captured customer attention and secured more qualified leads. With our platform for personalizing content based on...

Forrester Wave: Content Management Systems 2018

forrester wave: content management systems 2018

Published By: Research Desk Released: Jul 26, 2019

Adobe is a leader in web content management systems, according to Forrester. Businesses need smart content, personalised and contextualised experiences, and agile operations. We won't have a dra...

B2B Sales: How to Overcome the Pain Points of Your CRM

b2b sales: how to overcome the pain points of your crm

Published By: Research Desk Released: Jul 25, 2019

It’s no secret Customer Relationship Management (CRM) systems support sales operations and leadership. It’s also no secret that field reps, whether Account Executives or Sales Development Represen...

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