Digital identity and customer profiles are at the center of every company’s digital transformation.
In today’s markets, customer identities and the personal data associated with them are among the most
critical and valuable assets of any enterprise. They are crucial for business success.
Managing these digital identities — from first registration and login to the later stages of the customer
relationship — and extracting business value from the associated data are complex tasks, commonly
referred to as customer identity and access management (CIAM).
