All Whitepapers | MarTech Demand

The Digital Channels Guide

the digital channels guide

Published By: Research Desk Released: Feb 09, 2021

The top 10 digital channels and how to use them Contact centers are seeing an influx of calls, and with recent labor shortages and other business disruptions, brands are facing serious capacity iss...

Smart Social Report

smart social report

Published By: Research Desk Released: Feb 09, 2021

Last year, we brought back the Smart Social Series to discover how events like COVID-19, #BlackLivesMatter protests, and a global recession impacted the social media landscape. Now, we're back with an...

Smart Social Report

smart social report

Published By: Research Desk Released: Feb 09, 2021

Last year, we brought back the Smart Social Series to discover how events like COVID-19, #BlackLivesMatter protests, and a global recession impacted the social media landscape. Now, we're back with an...

Gartner Peer Insights ‘Voice of the Customer’: Vulnerability Assessment

gartner peer insights ‘voice of the customer’: vulnerability assessment

Published By: Research Desk Released: Feb 08, 2021

Tenable rated the highest of all 2020 “Customers' Choice” vendors in Product Capabilities in the 2020 Gartner Peer Insights “Voice of the Customer” Report. Need a solution to help you better ...

Reference Architecture: Risk-Based Vulnerability Management

reference architecture: risk-based vulnerability management

Published By: Research Desk Released: Feb 08, 2021

Need to Evolve to a Risk-Based Vulnerability Management Strategy but Don’t Know How? This Guide Will Show You. Implementing a Risk-Based Vulnerability Management Solution is easier than you think...

How to Implement Risk-based Vulnerability Management

how to implement risk-based vulnerability management

Published By: Research Desk Released: Feb 08, 2021

Don't rely only on CVSS to prioritize. Use machine learning to predict what is most likely to be exploited. BODY: Risk-based vulnerability management helps you prioritize your remediation efforts t...

Risk-based Vulnerability Management: Focus On The Vulnerabilities That Pose The Greatest Risk

risk-based vulnerability management: focus on the vulnerabilities that pose the greatest r...

Published By: Research Desk Released: Feb 08, 2021

Security teams are dealing with more vulnerabilities than they can handle. Spreading these limited resources too thin can quickly lead to inefficiency and burnout. Don't waste precious time remediatin...

Going Beyond Traditional Mystery Shopping to Understand the Customer Experience

going beyond traditional mystery shopping to understand the customer experience

Published By: Research Desk Released: Feb 05, 2021

COVID-19 has impacted economic function. Whether the impact is temporary or permanent is largely unknown. Consumer spending, sentiment and purchase patterns have been vastly altered since lockdowns...

Turn the sales funnel into a firehose of lead conversion.

turn the sales funnel into a firehose of lead conversion.

Published By: Research Desk Released: Feb 05, 2021

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

The Agile Sweet Spot Balancing Business Continuity with Business Innovation

the agile sweet spot balancing business continuity with business innovation

Published By: Research Desk Released: Feb 05, 2021

When your business has one source for complete visibility, crisis management becomes a little less of a challenge. Explore our Innovation Guide series for ways to enable stronger business continuity t...

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