Sales & Marketing

Personalized Sales and Marketing in COVID Times

  Insights Desk    Oct 15, 2020

Personalization is a new trend that has emerged in every field. Personalization in sales and marketing is now the need of the time. Different industries were already preparing for 2020 with all of ...

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Is CRM Dying?

  Insights Desk    Sep 24, 2020

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

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Marketing Automation – A New Way to Be a Millionaire

  Insights Desk    Aug 30, 2020

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

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Sales Enablement – Key to the Lock of Marketing

  Insights Desk    Aug 30, 2020

Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...

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Say No to CRM Pain Points. We Tell You How

  Insights Desk    Aug 05, 2020

Customer undeniably is the fuel that keeps a business running, and the team of happy customers is the one that builds the foundation for success. But how do you, as a business, make sure that your cus...

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Why Sales Enablement is Not Just Another Passing Trend

  Insights Desk    May 13, 2020

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

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How to Keep in Touch With Customers During Coronavirus Pandemic?

  Insights Desk    May 04, 2020

Customer experience has been suffering big time during the coronavirus pandemic. Businesses have started realizing the gap, which might even elongate once the lockdown ends. So, they need to focus on ...

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Know Your Customers Better with Salesforce Einstein

  Insights Desk    Apr 23, 2020

Marketing departments are often understaffed and overworked. There are ample things to manage everyday, such as moving data, doing valuable daily research, deploying updated content, running a campaig...

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Shaping Identity of Consumers in a Cookieless World

  Insights Desk    Apr 21, 2020

Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...

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The Future of Customer Service: 2020 and Beyond

  Insights Desk    Apr 20, 2020

Ideal and applicable to all business scenarios—when businesses get to know the customers, it becomes easier to understand what they need to grow. If you rewind 15 years, you would remember the main ...

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