SEMrush recently announced the launch of Traffic Jet, a new tool for the digital marketing toolkit. Designed to offer significant advantages to small and medium scale businesses, the new tool is aimed at generating hot leads and increasing sales figures.

Traffic Jet is engineered for complete automation of traffic acquisition and to get instant access to a large number of premium traffic sources like Google Search and display, Facebook, Instagram, Amazon, Microsoft Advertising, Reddit, Quora, and a wide range of other advertising platforms.

SEMrush’s Chief Strategy Officer Eugene Levin mentioned, “I have seen first-hand the importance of easy-to-use traffic acquisition tools, and believe that Traffic Jet will automate complicated advertising management processes and save the time and resources for other important tasks.”

Traffic Jet offers users the freedom to create, manage, and test every online ad, simply by a push of a button. And all that the user has to do is specify a URL category, budget, and target location (it is this simple).

More about Traffic Jet

This AI-powered technology along with Google analytics sessions continuously optimizes users’ campaigns and selects the most suitable channels. Eugene Levin adds, “A tremendous advantage that AI gives to the business is the ability to automate routine processes with the best results using a minimum of time and resources—it only takes 10 seconds to create a campaign with Traffic Jet.”

As per “The State of PPC in 2019-2020” report published by Hanapin agency, here is what marketers have to say:

52% marketers state that machine learning is accelerating day-to-day work but on a small scale, however about 32% believe that machine learning expedites day-to-day work on a large scale.

Based on the same study, a large number of respondents mentioned lack of transparency and control to be their biggest fears associated with AI and machine learning in the advertising spectrum. However, Traffic Jet creates all ads automatically with a personalized approach and attracts relevant traffic established using user behaviour data.

Eugene added, “It is also important to mention that Traffic Jet’s performance is easy to track, it provides a breakdown of traffic sources and specific campaigns. At the same time, the effectiveness of those campaigns is precisely measured in Google Analytics.”