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B2B marketing strategies
Sales Enablement – Key to the Lock of Marketing
Insights Desk
Aug 30, 2020
Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...
4 Best Practices Fueling Brand to Demand in B2B
Research Desk
Aug 18, 2020
While brand efforts and demand efforts are often handled by separate internal teams that operate in silos within any given business-to-business company, they are interconnected in the customer’s exp...
B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys
Research Desk
May 13, 2020
As the walls between our personal and professional lives continue to crumble, many of the characteristics that traditionally separated B2C consumers from B2B buyers are now migrating across those arti...
Uncovering Technologies that can Make a Difference to the Future of Digital Marketing
Insights Desk
Feb 04, 2020
For every action, there is an equal and opposite reaction and, nowadays, a social media overreaction. Well, that’s exactly how the world operates these days. And if you don’t have your business on...
How To Prepare Contact and Account Data for an Account-Based Marketing Strategy
Research Desk
Jul 25, 2019
Among B2B communities, 2017 brought upon several new concepts, trends and technologies... But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth ...
The 6th Annual B2B Marketing Data Report: Is Data Driving or Derailing Your Sales and Marketing Strategy?
Research Desk
May 15, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the sixth consecutive year, Dun and amp; Bradstreet surveyed over 250 B2B sales and marketing prof...
The Types of Display Advertising Solutions and Its Benefits
Insights Desk
Apr 23, 2024
Highlights: Display advertising encompasses a plethora of ad types, each tailored for specific purposes and designed to be positioned in various locations with distinct display styles. While t...
How Will Customer Feedback Loop Help Marketers Increase Sales
Insights Desk
May 16, 2024
Highlights: A customer feedback loop is a process to strengthen your business by paying attention to what your customers are saying about your product. Customer feedback is crucial for gauging...
Top Common Sales Mistakes that Can Cost You a Deal
Insights Desk
May 13, 2024
Highlights: Leading sales teams rely on up-to-date data to forecast future sales. Making business decisions without current and precise data can result in wasted resources and poor outcomes. B...
Understand Customer Loyalty to Foster Returning Customers
Insights Desk
May 13, 2024
Highlights: Effective customer loyalty goes beyond occasional attempts; it necessitates coordinated communication across various channels to connect with the right people at the right moments. ...
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