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marketing strategy
The Marketer’s Guide to Instagram
Research Desk
Dec 06, 2020
Including Instagram in Your Marketing Strategy Today, Instagram is one of the most powerful tools you can use to help you build your brand. In this guide on Instagram marketing, you’ll learn h...
Shaping Identity of Consumers in a Cookieless World
Insights Desk
Apr 21, 2020
Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...
How to Solve Your Content Crisis
Research Desk
Mar 11, 2020
Publishing personalized content faster or more cost effectively is a priority for over 95% of global marketing leaders. Your customers expect memorable moments at every brand touchpoint. But when y...
Complete Guide to Online Reviews
Research Desk
Aug 20, 2019
Learn what it takes to get more customer reviews for your business and the impact they can have. How online reviews integrate into your marketing strategy Which review sites your busin...
Personalization eBook
Research Desk
May 20, 2019
This eBook explains the importance of personalization, followed by how to advance in personalization. Leading back to Sitecore’s personalization capabilities, this eBook explains that personalizatio...
The Power of A B Testing
Research Desk
Nov 14, 2018
The impact of social media transcends almost every aspect of our daily liveswork, politics, breaking news, and more. Today, it's almost universally usedby consumers and brandsand is one of the m...
How Will Customer Feedback Loop Help Marketers Increase Sales
Insights Desk
May 16, 2024
Highlights: A customer feedback loop is a process to strengthen your business by paying attention to what your customers are saying about your product. Customer feedback is crucial for gauging...
How to Effectively Utilize Social Media Customer Service
Insights Desk
May 14, 2024
Highlights: Social media serves as a direct connection to your customers, offering the opportunity to transform conversations into sales through exceptional customer service. Continuously enha...
Understand Customer Loyalty to Foster Returning Customers
Insights Desk
May 13, 2024
Highlights: Effective customer loyalty goes beyond occasional attempts; it necessitates coordinated communication across various channels to connect with the right people at the right moments. ...
Implementing Effective Vendor Risk Management (VRM) Practices
Insights Desk
May 13, 2024
Highlights: To initiate a practical vendor risk assessment, identify key stakeholders involved in vendor selection. Establish a robust governance committee comprising these members. Accurate a...
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