Data Whitepapers

how cmos are proving the roi of marketing automation

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...

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cmos guide to b2b marketing attribution

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

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digital transformation: clichéd buzzwords or the future of retail?

Sponsored by: Fujitsu Published By: Research Desk Released: Mar 19, 2021

Digital transformation. It’s everywhere. Everyone’s talking about it. But far too many businesses are only playing catch-up. Going through the motions simply to stay competitive. That’s missi...

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customer experience playbook

Sponsored by: Microsoft Published By: Research Desk Released: Mar 18, 2021

Discover how to deliver an exceptional customer experience (CX) that positions you to win and keep more customers. Read the Customer Experience Playbook to explore the trends that are shaping custom...

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going beyond traditional mystery shopping to understand the customer experience

Sponsored by: Premise Data Published By: Research Desk Released: Feb 05, 2021

COVID-19 has impacted economic function. Whether the impact is temporary or permanent is largely unknown. Consumer spending, sentiment and purchase patterns have been vastly altered since lockdowns...

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download het draaiboek klantervaringen

Sponsored by: MSFT Published By: Research Desk Released: Feb 02, 2021

Ontdek hoe je een uitstekende klantervaring kunt leveren en daarmee meer klanten kunt winnen en behouden. Lees het Draaiboek klantervaringen over de trends die klantverwachtingen beïnvloeden en ont...

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learn how businesses are succeeding in the new world of digital experiences.

Sponsored by: Adobe Published By: Research Desk Released: Jan 22, 2021

This content should help us understand how companies have reacted to the pandemic, and how consumers have changed their behaviour—and what’s working for them. We’ll identify which trends are lik...

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move beyond the cookie.

Sponsored by: Adobe Published By: Research Desk Released: Jan 22, 2021

Identifying digital device users is the backbone of most digital advertising practices today, from segmenting and targeting to measurement and attribution. And now, the identifiers that marketers and ...

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how to rebuild your marketing ecosystem

Sponsored by: Neustar Published By: Research Desk Released: Jan 12, 2021

Between the pandemic, growing privacy regulations, and the death of the cookie, the way marketing has "always been done" is no longer viable. It's up to brands to pivot—to reimagine omnichannel m...

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how to rebuild your marketing ecosystem

Sponsored by: Neustar Published By: Research Desk Released: Jan 12, 2021

Between the pandemic, growing privacy regulations, and the death of the cookie, the way marketing has "always been done" is no longer viable. It's up to brands to pivot—to reimagine omnichannel m...

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