Data Archives | Page 4 of 4 | MarTech Demand

5-Minute Audience Targeting Primer

5-minute audience targeting primer

Published By: Research Desk Released: Nov 19, 2019

Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wa...

Equinix Customer Case Study Enabling Immense Data Intake For Tomorrow’s Automated Vehicle

equinix customer case study enabling immense data intake for tomorrow’s automated ve...

Published By: Research Desk Released: Nov 12, 2019

Uploading directly to an IBX was by far the most stable, efficient and cost-effective option on the market. In addition to faster upload and processing times, it sped up the development process by all...

Connected Vehicle : Opportunities and Challenges Ahead

connected vehicle : opportunities and challenges ahead

Published By: Research Desk Released: Nov 12, 2019

Develop a data-driven culture, for both customer-facing and internal purposes. Consider also collaborating with your industry peers and leaders via consortia and partnerships, thus enabling new busine...

2018 Retail CX Trends Report

2018 retail cx trends report

Published By: Research Desk Released: Oct 24, 2019

InMoment surveyed 1,300 consumers in the United States to understand the state of trust and loyalty, as well as customer perception about retailers’ attempts to offer more experiences versus simple ...

Finding the Person in Personalization

finding the person in personalization

Published By: Research Desk Released: Jul 26, 2019

It’s no longer optional to deliver content that’s highly personal and relevant. It’s a must. According to a report by Accenture, U.S. companies lose $1.6 trillion each year from customers swi...

How To Prepare Contact and Account Data for an Account-Based Marketing Strategy

how to prepare contact and account data for an account-based marketing strategy

Published By: Research Desk Released: Jul 25, 2019

Among B2B communities, 2017 brought upon several new concepts, trends and technologies... But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth ...

The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition

the relevancy ring – esp buyer’s guide 2018, enterprise edition

Published By: Research Desk Released: Jan 03, 2019

Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 401 ema...

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