Data Whitepapers

451 research: the right observability tool improves customer experience, and the bottom li...

Sponsored by: Splunk Published By: Research Desk Released: Dec 07, 2020

Application performance has always been important. Uncertain market conditions and the accelerated shift to digital business have elevated performance to be a top imperative for most organizations. Su...

Read more

gerenciamento de vulnerabilidades baseado em riscos: concentre-se nas vulnerabilidades que...

Sponsored by: Tenable Published By: Research Desk Released: Nov 26, 2020

Vulnerabilidades em excesso para administrar? Experimente uma nova abordagem. As equipes de segurança estão lidando com vulnerabilidades em excesso. Usar esses recursos limitados e valiosos em muit...

Read more

splunk for public sector digital services

Sponsored by: Splunk Published By: Research Desk Released: Oct 19, 2020

With the increasing complexity of digital service portfolios including everything from legacy systems to custom applications to sector-specific support applications, digital service managers, innovati...

Read more

the sales capacity challenge: never miss a sales-ready opportunity again

Sponsored by: Conversica Published By: Research Desk Released: Oct 16, 2020

Salespeople only have so many hours in a day to follow up with leads and convert prospects. But when the number of leads coming in far exceeds your team's ability to touch them, your organization lose...

Read more

lead management: the essential foundation of b2b growth in any economy

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

Read more

how to drive revenue through your website: featuring a plow and hearth case study

Sponsored by: Marketing Dive Published By: Research Desk Released: May 03, 2020

Ninety-nine percent of your website visitors don’t buy anything, nor do they leave behind PII. So, if you can't identify them, you're missing a tremendous opportunity to engage them when it matters ...

Read more

why you need to embrace new customer-centric strategies

Sponsored by: Vision Critical Published By: Research Desk Released: Apr 12, 2020

The Era of the Empowered Customer Vague and outdated methods of market research are NOT the only way companies can better understand their customers. In the age of the empowered customer, compan...

Read more

digital transformation for professional services firms

Sponsored by: FinancialForce Published By: Research Desk Released: Mar 16, 2020

The professional services industry is at an inflection point. Customers are more self-sufficient—and more in control—than ever before. When they pay for services, they expect those services to qui...

Read more

automotive reputation report

Sponsored by: Reputation Published By: Research Desk Released: Feb 04, 2020

The 2019 Auto Reputation Report provides OEM brands with detailed insights into their dealerships’ strengths and weaknesses, uncovering opportunities for operational improvements based on insights f...

Read more

using location data to understand the offline impacts of online efforts

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline ...

Read more