Due to the continous engagement of customers throughout the as-a-service offering life cycle, and based on each customer’s subscription term, the billing operations team has insights on how customers are consuming the service and how much they are willing to pay for the service. These insights can be shared with the customer support, sales, and pricing teams to enhance the overall customer experience, drive cross-sell/up-sell opportunities, and adjust pricing based on demand. This approach also helps retain customers long term and manage churn rate (percentage of customers who stop using the service) more effectively.
Sponsored by Oracle with Intentsify
