All Whitepapers | MarTech Demand

Columbia Sportswear Enhances Customer Service, Cuts Costs with Chatbot Technology

columbia sportswear enhances customer service, cuts costs with chatbot technology

Published By: Research Desk Released: Feb 14, 2022

Columbia Sportswear is on a mission to provide highly available, omnichannel support to its very engaged customer base. Gerry Woodbury, Columbia’s director of customer care, knew that a customer exp...

Measuring Success: How to Get the Best Results from Your Advertising Investment

measuring success: how to get the best results from your advertising investment

Published By: Research Desk Released: Feb 10, 2022

Three steps to see big results from your advertising and measure your ROI. Measuring your advertising’s return on investment (ROI) isn’t always crystal clear. At Spectrum Reach, our goal is to ...

3 Easy Steps to Create an Effective Marketing Budget

3 easy steps to create an effective marketing budget

Published By: Research Desk Released: Feb 10, 2022

Invest in your businesses for advertising success. A common statement we hear from business owners is “How do I create and roll-out an effective advertising budget for my business? I don’t want...

Q4 2021 Digital Trust and Safety Index: Navigating the New Normal of Digital Fraud and Disputes

q4 2021 digital trust and safety index: navigating the new normal of digital fraud and d...

Published By: Research Desk Released: Feb 03, 2022

Disputed purchases and resulting chargebacks are perceived to be the cost of doing business online. Exclusive data from Sift reveals a 19% increase in average daily chargeback cases between 2020-2021....

Digital Optimization Paves the Way to Strategic Supplier Management

digital optimization paves the way to strategic supplier management

Published By: Research Desk Released: Feb 02, 2022

In the age of digital transformation, supplier management and procurement have been late bloomers. But organizations have learned in the past couple of years just how vulnerable global supply chains a...

Beyond the Vault: Cloud-Powered PAM and the Least Privilege Revolution

beyond the vault: cloud-powered pam and the least privilege revolution

Published By: Research Desk Released: Feb 01, 2022

Across the globe, enterprises race toward improved cloud migration and digitization. Some call it a shift from “cloud speed to COVID speed.” This transition requires PAM and identity governance pl...

Enabling DevOps pipeline execution with GitHub

enabling devops pipeline execution with github

Published By: Research Desk Released: Jan 31, 2022

Companies of all shapes and sizes are building software in more open and collaborative ways, from idea to production. This IDC Vendor Profile provides current and comprehensive insight into how organi...

Diseñar las compras para hacer posible la sostenibilidad

diseñar las compras para hacer posible la sostenibilidad

Published By: Research Desk Released: Jan 21, 2022

Con cada vez más pruebas del impacto de los humanos y las empresas en el cambio climático, las empresas son cada vez más conscientes de la importancia de la sostenibilidad. ¿Cómo puede ten...

Sé más ágil con las soluciones de compra digitales

sé más ágil con las soluciones de compra digitales

Published By: Research Desk Released: Jan 21, 2022

Únete a nuestro webinar bajo demanda y descubre cómo las soluciones de Amazon Business pueden simplificar las compras para tus usuarios, aportarles nuevos niveles de información basada en datos y ...

Optimización de costes en compras de empresa: ahorra en la vuelta al trabajo

optimización de costes en compras de empresa: ahorra en la vuelta al trabajo

Published By: Research Desk Released: Jan 21, 2022

Los recortes de gastos y los descuentos a corto plazo pueden afectar a la agilidad de una organización, comprometer su rendimiento y hacer que se desvíe de sus prioridades estratégicas. Ha llega...

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