Sales are gradually kicking the cradle of technology to survive. Today Sales has transformed as the consumers are becoming aware of variety in the market. Sales practices have differentiated between two ends one sales organization that excels in account capture versus those with mediocre or even poor results. The sales survey was taken by more than 900 sales leaders that helped us to define the new account capturing requires pretty intense focus with.

1. Prospect Prioritization.

2. Deriving seller actions from the customer’s path.

3. Building and executing effective opportunity plans.

Though each of the above strategies is imperative the sales leaders have already added that we have to concentrate on the single prospect for the better sales scenario.  Building and executing opportunity is the one we would be focusing on our blog and how it will assist the sales growth? Opportunity planning was listed one of the major skill gap by notable sales expert almost 65.8 percent of them agreed during the sales performance study for 2018-19. Some of the sales leaders added they have exceeded or almost met the required expectations which are better substantially better at closing with the new business with new accounts. For such cases, the new business opportunity is close to 12.2 percent higher than the poor opportunity planners.  Out of the overall sales leader survey 12 percent of them described that they need a major redesign for opportunity planning, 54.1 percent need improvement, 29.9 percent meet with expectations and 4 percent have an exceeded the opportunity planning effectiveness. Building and executing an effective opportunity plan tend to drive the growth but why are so many sales leader find it a redundant option when they look to make improvements?

Let’s look at some of the below points that will improve the sales opportunity.

1. Planning

Before planning, the sales organizations need to understand the need for a plan. The need statement for the plan should be documented with the focus towards the strategy.  The problem with many of the sales teams is that they make the document a sole focal point of development, a practical format should start simultaneously.   Defining the important aspect is the thinking process, analysis of improving and decision making that goes towards creating the opportunity plan. The plan format should include all the parts of brainstorming. As the prospects, markets, and conditions change daily the plan can’t be set in the stone. The sales team needs to continuously revisit the approach and refine it or completely rework it based on the current realities. Planning will be an opportunity for the leaders to look for multiple scenarios that could exist and used.

2. What You Can Offer?

“I have more organizations that are running behind me for the deal.” It’s the statement that most of the sales team or sales leaders have heard from the potential clients. They tend to acknowledge that the best amount of thinking will be given while comparing all the potential organization for the deal.  Opportunity management covers all the actions that take place when an opportunity enters the funnel and where it exists. The organization’s mostly favor that the CRM will provide with complete opportunity management, opportunity management is deeply intertwined with the CRM platform but it’s not just the one. Technology should never be considered as a substitute for the process. In 2018, during the sales operation optimization study we noted that CRM can improve the sales opportunity adoption by just 3 percent. It’s a combination of the formal/ dynamic sales process with CRM that opportunity adoption gave a better figure of 15 percent.

3. Opportunity Plans that Can be Mutually Beneficial

The opportunity plan is to guide the seller actions in order to advance the offering. The key is to remember that advancing in the sales funnel will depend on the buyer actions and helping buyers move their decision-making process forward or in some cases, the organization can take them backward. As a result of less than the quarter of B2B, felt like the sellers don’t focus on approaching with a resource to solve the business problems. B2B organizations have added that most of the sales leaders lack the required outcomes-focused resources are not being sent, they focus toward closing the deal but not satisfying the business opportunity.   

4. Data-Driven Decisions vs. Validate Predetermined Actions

Businesses today depend on the data when they have to deal with complicated team structures and over viewed systems. It’s one of the sales aspects in the organization that can be harnessed with the power of data.  With right opportunity planning assisting the organization it will provide with an option to collect, analyze and draw a conclusive based assessment of it. Planning and data leveraging are many tasks that can assist the organizations to plan the opportunity goals and the next step to be implemented. When a Request for proposal is given the leaders usually push a checklist that can enlist the requirement and then we have the end goals to confirm the go. Leaders need to approach the opportunity planning with an already set call-out instance where sellers are looking to validate decisions rather make them.

5. Enabling the Sales

Most of the opportunity says that the sales process lack the intuitive steps in the funnel. Organizations often stumble when it comes to enabling the sales methodologies to help the opportunity to move towards the conversion goal. The sales executive need training that assists them to internalize the opportunity management approach. When it comes to the sales executive the need of technology tools to assist them to execute the opportunity plan and content that can connect the learning approach to be executed.    


The revenue goal for the organization is the foundation element when dealing with the account plans. The planning step identifies the market perspective, customer perspective, and revenue generation perspective to identify the sales funnel seen by the organization. The C-levels set the required revenue goals for the company and each is responsible for the total portion of that. Every opportunity needs to uniquely coordinated that can be solved with a defined perspective.

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