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Elon Musk to Replace Twitter’s Iconic Blue Bird Logo with the New X Logo
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Search Results for:
digital marketing
How Retail Can Capture The Digital Customer
Research Desk
Feb 06, 2020
Retail is struggling. Stuck in the past, it relies on old methods to draw customers to stores, and oftentimes is afraid of new technologies — even though it’s clear how to get the fundamental, pro...
Dentsu Aegis Network Announced the Acquisition of Digital Pi
Insights Desk
Jan 30, 2020
Dentsu Aegis Network announced the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the B2B sector. The acquisition is set to pave t...
ActiveCampaign Raises $100 Million Funds [Sales and Marketing Automation]
Insights Desk
Jan 30, 2020
The Chicago-based company ActiveCampaign announced raising a Series B funding worth $100 million. The company said that the funding would be utilized toward building new technology and expanding inter...
Understanding and Selling Location-Based Marketing
Research Desk
Dec 11, 2019
Location-based marketing isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most agencies and digital sales teams. Advertisers and brands are also ...
Marketing Trends
Research Desk
Nov 25, 2019
Nine factors reshaping marketing and how you can stay ahead of them. Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile w...
Is Social Media Marketing Integral to your B2B Content Strategy? Yes. And Here Is Why
Insights Desk
Nov 12, 2019
Today, social media activity is higher than ever, and research from Social Media Today shows that 12 new active mobile social users join every second. According to eMarketer, 67.4% of in...
Forrester Email Marketing Can Launch Customer Obsession
Research Desk
Aug 26, 2019
Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the cus...
The Definitive Guide to Digital Advertising
Research Desk
May 14, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digita...
Marketing Departments Face The Challenge Of MarTech
Insights Desk
Mar 14, 2019
The adoption of marketing technologies by companies requires overcoming many challenges, such as defining a framework for collecting and using the data. A necessary passage both technologies are ...
Ten Reasons to Consider Marketing Automation
Research Desk
Jan 15, 2019
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably fee...
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