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What is Online Reputation Management?
Research Desk
Jan 23, 2020
Buyers are self-directed, highly informed and comfortable making fast decisions based on online information. And one of the most valued sources of information is user-generated content — what others...
Why Marketers Need to Audit Internally in 2020?
Insights Desk
Jan 15, 2020
Marketing departments are one of the most overworked teams in many organizations. With a variety of channels to cover for each stage, managing different campaigns, and creating content for them regula...
Customer centricity: A key priority across all lines of business
Research Desk
Jan 14, 2020
Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strat...
Five Keys to Successful Automated Marketing
Research Desk
Nov 19, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the de...
Protecting your Execs and Offices
Research Desk
Jan 23, 2019
A company’s executives and physical assets have become focal points for unhappy customers, activist groups, cyber criminals, and even disgruntled employees who want to do harm. While the threats an...
Financial Services: Managing Digital Risk And Compliance
Research Desk
Jan 16, 2019
Brand trust and customer engagement have always been the lifeblood of financial institutions (FIs). Today, they’re more critical than ever as FIs engage with customers across digital channels such a...
BRANDS ARE SEEKING INFLUENCERS FOR MARKETING
Insights Desk
Dec 12, 2018
Social Media is becoming an influencer marketplace not just for major players but even for the mid-range players. Recently a social media enthusiast with over 10,000 followers received a curling wand ...
Five Proven Ways to Improve Customer Relationship Management (CRM)
Insights Desk
Dec 12, 2018
If you are one of the customer interaction reps who keep networking with the potential customers or even current customers, then you would have heard about the term: “a customer wan...
How Customer Relationship Management (CRM) Evolved Over The Years?
Insights Desk
Dec 05, 2018
The primary goal for any organization is to establish a relationship with the customers. The relationship is based on the mutual understanding of assisting each other goals. Though in modern times thi...
How CRM (Customer Relationship Management) Can Improve Your Business?
Insights Desk
Nov 30, 2018
Customer Relationship Management (CRM) is a technology used by enterprises to manage their relationship with customers. The CRM contains all the data on customer interaction whether it’s on-website,...
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