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B2B marketer
General B2B Whitepaper Mistakes to Avoid
Insights Desk
May 08, 2023
Highlights: To write a successful whitepaper, you must be clear about your audience’s issues, objectives, and requirements. In a sales cycle, you must know every phase of the buyer’s path. ...
Webinars Help Change Digital Experiences for Digital Marketers
Insights Desk
Sep 13, 2022
Highlights: Webinars are more in the public eye than ever because of the unprecedented events that took place in 2020. After looking at first-party data from the largest B2B Content library, ...
CMOs Guide to B2B Marketing Attribution
Research Desk
Apr 24, 2021
The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...
B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys
Research Desk
May 13, 2020
As the walls between our personal and professional lives continue to crumble, many of the characteristics that traditionally separated B2C consumers from B2B buyers are now migrating across those arti...
Is Social Media Marketing Integral to your B2B Content Strategy? Yes. And Here Is Why
Insights Desk
Nov 12, 2019
Today, social media activity is higher than ever, and research from Social Media Today shows that 12 new active mobile social users join every second. According to eMarketer, 67.4% of in...
Are Marketers Using The Metrics That Matter?
Research Desk
Jun 25, 2019
Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improv...
The 6th Annual B2B Marketing Data Report: Is Data Driving or Derailing Your Sales and Marketing Strategy?
Research Desk
May 15, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the sixth consecutive year, Dun and amp; Bradstreet surveyed over 250 B2B sales and marketing prof...
Magic Quadrant for CRM Lead Management
Research Desk
Sep 30, 2020
B2B marketers need lead management applications that provide for a consistent experience along increasingly complex buyer journeys that cross between digital and human touchpoints. They need to shift ...
Promising Content Marketing Trends for 2023
Insights Desk
May 08, 2023
Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...
Seva Reveals Content Attribution Feature Integrated with Salesforce Cloud
Insights Desk
Jan 11, 2021
On January 5, 2021, Seva, the robust enterprise search platform, announced the release of Content Attribution, a new feature added to its knowledge management and enterprise search platform merged wit...
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