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All that you need to know about MarTech
Insights Desk
Mar 02, 2020
Introduction It is time to break down stereotypes associated with the term MarTech. Often described as the blend of marketing and technology, we need to know, there is a lot more to the concept....
The Next Big Thing is CRM Trends for 2020
Insights Desk
Feb 26, 2020
Customer Relationship Management These days, providing the best product and services to the customers isn’t enough. Building a relationship with the customers to improve loyalty and retention can...
Marketers Finding it Difficult to Deal with Technology
Insights Desk
Feb 25, 2020
Marketers every day are exploring new technology on the sidelines to improve their effort reachability. Whether it’s online marketing or offline marketing, CMOs over the last 3 years are extensively...
Gift Cards: The Threats and Opportunities of Digital Delivery
Research Desk
Oct 10, 2019
Digital gift cards are becoming big business for retailers. Global sales surpassed $300 billion in 2017 and are expected to reach nearly $700 billion by 2024*. And another recent survey by Blackhawk f...
3 Mistakes Organizations Make While Developing ABM Programs
Research Desk
Jul 25, 2019
So, you’re thinking about implementing ABM? NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing t...
Martech: Attraqt will buy the French Early Birds for 16M €
Insights Desk
May 23, 2019
The merger of Attraqt's FredHopper search and merchandising platform with Early Birds' personalization solution may be the beginning of a consolidation phase for French and European martech start-ups....
How Can Technology Lead To Customer Relationship Management (CRM) Solutions?
Insights Desk
Dec 28, 2018
Customer Relationship Management (CRM) for any enterprise is the foundational element that creates the business channel for the products to reach customers. CRM is particularly important for enterpris...
The Essential Guide to Facebook and Instagram Advertising
Research Desk
Dec 19, 2018
Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of...
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