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Prove Your Marketing Worth: Metrics  and  Analytics Cheat Sheet

Prove Your Marketing Worth: Metrics and Analytics Cheat Sheet

Published by: Research Desk Released: May 13, 2020
  1. Most marketers are unable to understand the revenue impact their marketing programs are having. This cheat sheet gives you a high level view on how you can easily start tracking the right metrics to make the best business decisions. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business impact.
  2. Why the audience cares: we want readers to feel empowered to understand how to use data and analytics to guide marketing decisions.
  3. Supporting concepts: Marketing attribution is a top differentiator for Marketo where marketers can finally prove their impact on the business.