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Harmonizing the Retail Experience

Harmonizing the Retail Experience

Here Tech & Digitas
Published by: Research Desk Released: Jan 15, 2020

In today’s dynamically shifting world of retail, shoppers are expecting increasingly convenient and customized experiences. This applies not only to e-commerce retailers and delivery services, but also to the brick-andmortar store experiences. Some shoppers prefer to order online and then pick their item up at the local store or restaurant without waiting. Others like tracking their delivery in real-time from the warehouse to their front door. According to the retail industry’s knowledge-based information and consulting platform The Robin Report, 48% of shoppers have left a brand’s website and made a purchase from a competitor because of a poorly personalized experience.