In today’s dynamically shifting world of retail, shoppers are expecting increasingly convenient and customized experiences. This applies not only to e-commerce retailers and delivery services, but also to the brick-andmortar store experiences. Some shoppers prefer to order online and then pick their item up at the local store or restaurant without waiting. Others like tracking their delivery in real-time from the warehouse to their front door. According to the retail industry’s knowledge-based information and consulting platform The Robin Report, 48% of shoppers have left a brand’s website and made a purchase from a competitor because of a poorly personalized experience.