“Data administrators entrusted with Customer Relationship Management (CRM) systems can become champions for their organizations by taking the appropriate actions to clean and continually maintain the integrity of their data. But they need the right tools for success.
While CRM systems are great for managing customer relationships, they do not automatically yield high-quality customer data. Instead, they’re more like an empty filing cabinet. Each user must decide what they expect to file, what system they intend to use, how they will maintain this system, who will have access, and who will be responsible for keeping these files in good order.
This white paper explains why organizations should invest time and resources into improving the quality of data in their CRM systems and presents a simple plan of action to establish and maintain a higher level of data quality.”
Overcoming The Challenge Of Bad Data: How Clean Is Your Salesforce Data?
