While it’s clear that an omnichannel commerce strategy is important for driving e-commerce success, it’s not always easy to know how to get started, especially when it comes to omnichannel marketing. After all, there are so many marketing channels to account for — email, website, mobile app, SMS, social media, and more — that it can feel overwhelming at first.
That’s where real-life examples can help. We’ve compiled five examples of companies that have implemented a successful omnichannel marketing strategy — see how they’ve used e-commerce personalization to great effect, and find inspiration for your own omnichannel strategy.
