A hybrid CMS not only helps you get your content out the door faster, it also helps you deliver and scale highly personalized, custom, omni-channel experiences that drive customer engagement.
Top three benefits of a hybrid CMS:
1. Easily author content, and easily reuse content across any end point
2. Simplified content and theme management across multiple brands, and simplified integration with back-end applications
3. Centralized content repository with smart tags to speed content discovery, and cloud-based infrastructure for greater scalability
A hybrid CMS combines both a coupled and headless approach to content management. With a hybrid approach, developers have the freedom to build and customize on any front-end framework by using RestFul APIs and Content Services, much as they would in a headless environment. At the same time, a hybrid CMS lets you use templates to author and publish content – just as you would in a coupled CMS architecture.
