How can a modern marketer harness the power of peer social validation? The first step is to set up a branded presence in all the arenas where validation happens today: YouTube, Amazon, Facebook, Reddits, Quoras, Twitter, Instagram, etc. This helps you connect your brand to more customers, and you can gain some trust by being a part of the conversation.
Of course, there is a common issue that these sites all share; they offer a different user experience that isn’t connected to any brand, and there are data privacy concerns. By creating your own space for customers in a branded community, you’re able to match your brand to the experience and empower customers to connect with each other and prospects by hosting the conversation.
Our ebook offers many insights and best practices to help you increases sales with branded community, including:
- Collaborate internally: The breaking down of silos, particularly between marketing and support, improves the overall customer experience.
- Support customers: Having the ability to easily communicate with others who can help solve a problem builds strong relationships. Branded communities are a natural place to host such interactions.
- Create super users: Creating super users in a branded community is far less expensive and more authentic than traditional methods or hiring paid representatives to speak on your brand’s behalf.
Khoros is a global leader in digital-first customer engagement software. We build enterprise software for digital customer service, online brand communities, and social media management — differentiated by award-winning services with 20 years of experience. Over 2,000 brands, including 52 of the Interbrand 100 companies, use Khoros to power approximately 500 million daily digital interactions, and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast Lithium, is part of Vista Equity Partners with nine offices globally.
