Consumer expectations are rising, competition keeps growing, and channels continue multiplying. The only
way for companies to stay relevant and overcome these challenges is through genuine business transformation.
Business transformation offers the opportunity for companies to “rethink their business and operating models
to deliver breakthrough value,” according to Deloitte’s recent report “Thinking big with business transformation.”
As the first touchpoint in the customer journey and arguably the most cross-functional department in the
organization, marketing has a unique opportunity to lead this charge. In fact, 50% of CEOs now view CMOs as the
primary drivers of disruptive growth.
