Optimizing content use critical to enhancing customer experiences

Optimizing content use critical to enhancing customer experiences

Hyland
Published by: Research Desk Released: May 17, 2019

According to a new white paper from Forrester, organizations recognize that “content is critical to improving the customer experience, but few are able to leverage its full potential.” Common reasons for this include a lack of budget and difficulty migrating content from older systems. The analysts at Forrester make a case for using a content services approach to digital transformation.