We are all consumers, and we all increasingly purchase our products and services digitally. In 2017, Black Friday US online purchases totaled $5.03 billion, up 16.9% from a year earlier. Cyber Monday desktop sales amounted to $3.36 billion, up from $2.67 billion in 2016. But neither compare with China’s November 11, Singles Day, the “anti-Valentine’s Day” associated with Alibaba, during which $25.4 billion in sales were made on Alibaba’s Tmall and Taobao websites.
10 tactics for optimizing the commerce experience
