How can we maximize our marketing spend on promotions? How can we be sure to invest in promotions that work well for our brand and avoid wasting funds on those that do not? How can we execute our promotions in the most efficient, impactful manner possible?
Increasingly, CPGs recognize that the answer to these and other questions lies in promotion optimization. But without the right data— not syndicated, but rather, real-time and shared across multiple retail banners—the objectives of promotion optimization cannot be met.