UNDERSTANDING THE STATE OF THE CONSUMER
Last year, the State of the Consumer report explored the phenomenon of the “Disrupted Consumer,” a person whose world had been turned upside down. A person who was still navigating intermittent closures, mandatory masking, and work-from-home.
This year, we thought things would be back to normal. Newsflash: they’re not.
We’re all trying continuously to adapt to a life where uncertainty is the only guarantee. And we’ve learned there isn’t one right way to respond to this constant state of uncertainty.
21% Believe Life Will Never Return to Normal
Thinking about the coronavirus situation, how soon do you believe that your life will largely return to normal?
