The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.
As a vendor, you might ask
How do I reach anonymous stakeholders?
How do I help stakeholders reach a consensus?
How do I deliver relevant messaging at each purchase stage?
ABM coordinates sales and marketing campaigns across all stages. Whether you’ targeting 5 or 50,000 accounts, ABM can scale 1:1 account targeting for your organization
