Understanding Audience-Based Buying

Understanding Audience-Based Buying

Published by: Research Desk Released: Nov 20, 2019

Three quotes, from three advertising industry leaders, all sharing a single conclusion. Audience-based buying is IT, and now’s the time to get on board, no matter what industry they’re in.

Audience-based buying is a new, much more effective way advertisers can target television audiences. And with the ability to capture viewers’ attention on multiple screens—including TV viewing on tablets, smartphones, and PCs — audience-based buying is not going anywhere. In fact, it may soon be a staple in most marketing plans.

So, what do you need to know about audience-based buying as an advertiser? To begin, audience-based buying offers more meaningful insights into your audience—going well beyond age and gender—and helps you reach across all screens—a key to success in today’s multiscreen world.

Let’s explore the basics of audience-based buying and what it means for your advertising future.

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