Analytics Whitepapers

One of the fundamental elements of the Fourth Industrial Revolution is Data. It has descended upon us like a hurricane that changes the landscape, it passes through. The much-touted maxim ‘Data is ...

Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. • We’re a Leader. But we won’t stop there. Adobe Analyt...

And the changes are impacting us at every level – not only in our personal lives and workplaces but in our communities and the world. In fact, technology is changing the very ways society operates a...

Investing in analytics tools – such as Power BI, Tableau or Qlik – is a transformative beginning. How you amplify your analytics investment will set the course of your business for years to come. ...

Breakthroughs in artificial intelligence (AI) have captured the imaginations of business and technical leaders alike: computers besting human world-champions in board games with more positions than th...

Visual analytics can be the key to transforming your business. But how do you make the leap from data to decision-making? Learn how in three short chapters and 10 key data analytics takeaways.  See h...

Nearly every organization uses analytics, but many are not realizing the full potential they can deliver. This e-book shares 10 proven best practices based on Qlik's 20 years of service to over 34,000...

As enterprise storage vendors focus on driving an improved customer experience across their entire installed bases, the use of cloud-based predictive analytics platforms is replacing traditional remot...

Until recently, the best attempt at personalization most marketers could give was to segment their audience, and send each segment a different, pre-designed message. But that won’t cut it anymore - ...

Today's B2B marketers must be able to prove business impact qualitatively, but it's tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete ...