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Sales & Marketing Whitepapers
frost and sullivan digital workplace
Sponsored by:
Zdnet
Published By: Research Desk
Released: May 03, 2021
Today, there are high consumer expectations for a seamless, effortless experience when using even the most complicated technology. This is also true in the workplace, where up to 75% of employees say ...
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50 pro sales tips for 2020
Sponsored by:
Zdnet
Published By: Research Desk
Released: May 03, 2021
Today’s customers in all areas of their personal lives are connected and highly informed. Their expectations around delivery of service from sales staff and service teams are dramatically elevated c...
Read more
infrastructure monitoring 101: the power to predict and prevent
Sponsored by:
Splunk
Published By: Research Desk
Released: Apr 27, 2021
Customer experience — often the frontend of a mobile, web or business application — is one of the most important metrics for success. It relies on layers of interconnected technologies that work t...
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the road to cmo
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing. The CMO: Then ...
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how cmos are proving the roi of marketing automation
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...
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cmos guide to b2b marketing attribution
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...
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bulk up your business case for marketing automation
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
The benefits of marketing automation have only increased. Innovative, digitally-savvy leaders know that marketing automation makes it possible for businesses to scale their best marketing practices. A...
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the definitive guide to marketing metrics and analytics _pai_
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increa...
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the definitive guide to marketing automation _mpg_
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...
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tei of marketo engage
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....
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