Sales & Marketing Whitepapers

Modern business-to-business (B2B) integration is critical to increasing revenue, speeding up time to market and improving efficiencies. That is why many enterprises have opted for cloud B2B integratio...

You know you’re in a bad webinar — and we’ve all attended at least one — when you end up listening half-heartedly, catching up on email while the webinar rumbles on in the background or occasi...

Need-it-now consumers are driving retailers’ sales at an increasingly high rate, and they have specific expectations when it comes to influencing them to click the “buy” button. While product pr...

Forrester TEI study is based on four interviews with ServiceNow Customer Service Management customers. It provides a framework to help readers evaluate the potential benefits and costs of investing in...

IT is increasingly at the heart of business success—and nowhere is that more true than in customer service. That makes IT a critical partner in transforming the customer experience. Customers tod...

Moving beyond CRM to shift your company into high gear Ask companies about being competitive and all roads lead back to providing an exceptional customer experience. But creating that experience me...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

How does your customer service program compare? Recently, Aberdeen Group, the Massachusetts‑based market intelligence company, conducted a survey of 445 companies across the world and industries....

In order to succeed in today’s digital world, you need to “draw up” the data that makes those assets most useful to your customers, creating “customer-first” experiences that put their needs...

IDC surveyed users of Adobe Experience Manager Assets and found substantial ROI The number of digital assets required to support all the digital experiences that marketers need to deliver today is ...