Sales & Marketing Whitepapers

Forrester used a 23-criterion evaluation of email marketing service providers to identify the 13 most significant ones and research, analyze and score each one. This report shows how each provider mea...

We’re in uncharted territory but we’re all in this together. As we settle into a “new normal” it’s important that brands adjust their marketing strategies and campaigns to connect with shopp...

We are all consumers, and we all increasingly purchase our products and services digitally. In 2017, Black Friday US online purchases totaled $5.03 billion, up 16.9% from a year earlier. Cyber Monday ...

This is a national moment we haven’t seen in generations: a global pandemic that’s sending shockwaves through nearly every industry, affecting the global economy, and endangering the health of you...

Video is an essential part of a strong business continuity plan. Stay connected with internal and external audiences – with the most reliable and secure video platform available. Businesses de...

Consumers expect seamless, secure, and highly personalized customer experiences across channels. For international companies with multiple brands and digital properties, and millions of customers, thi...

When supply and demand become uncertain, there is an even greater need for reliable cold chain logistics, from farm to table. Solutions that automate monitoring and control of temperature, humidity, a...

Foster personalized, meaningful engagement with every customer by selecting a customer relationship management (CRM) platform that integrates AI, automation, and other advanced capabilities into your ...

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

The Sales Leader's Guide to Closing Deals on LinkedIn LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the ne...