All Whitepapers | MarTech Demand

Embracing content services: Setting the vision for your organization

embracing content services: setting the vision for your organization

Published By: Research Desk Released: May 17, 2019

The term “content services” represents the evolution of the enterprise content management (ECM) industry toward a more strategic and holistic approach to solving content-related problems. This new...

Optimizing content use critical to enhancing customer experiences

optimizing content use critical to enhancing customer experiences

Published By: Research Desk Released: May 17, 2019

According to a new white paper from Forrester, organizations recognize that “content is critical to improving the customer experience, but few are able to leverage its full potential.” Common reas...

Is your digital transformation in danger of stalling?

is your digital transformation in danger of stalling?

Published By: Research Desk Released: May 17, 2019

If you work in the information management space, you’ve probably heard the term “content services.” But what exactly is content services? And how can your organization benefit? If content servic...

It’s time for a content services safari

it’s time for a content services safari

Published By: Research Desk Released: May 17, 2019

You’re invited along for an exciting tour through key content services benchmarking data from AIIM. Whether you want to identify a clear path toward establishing an attainable content services visio...

State of Application Development, 2018 – 2019: Higher Education

state of application development, 2018 – 2019: higher education

Published By: Research Desk Released: May 17, 2019

If your digital student services, mobile apps, or other digital transformation efforts are stuck in lengthening IT queues, you’re not alone. OutSystems shines a light on the challenges that higher...

The Definitive Guide to Marketing Metrics and Analytics

the definitive guide to marketing metrics and analytics

Published By: Research Desk Released: May 17, 2019

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support...

E X P E R I E N C E C O M M E R C E : A guide to winning customer hearts and minds

e x p e r i e n c e c o m m e r c e : a guide to winning customer hearts and minds

Published By: Research Desk Released: May 16, 2019

Many leading brands and Internet businesses have had it good for years, riding the online shopping wave and developing electronic commerce platforms. But with their “one-and-done” focus on selling...

Path to Personalization The 9 keys to driving stronger relationships—one customer at a time

path to personalization the 9 keys to driving stronger relationships—one customer at a t...

Published By: Research Desk Released: May 16, 2019

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic. Typically, senior mark...

How U.S. Marketers Can Kick-start Their ABM Journey

how u.s. marketers can kick-start their abm journey

Published By: Research Desk Released: May 16, 2019

Account-based marketing does what it says on the label. ABM is an alternative strategy that focuses on a clearly defined set of accounts, a move away from casting a wide-net, or demand generation, app...

Pricing Made MSPeasy

pricing made mspeasy

Published By: Research Desk Released: May 16, 2019

Delivering managed services is all about making the margins you want on the services you deliver. So, it is important to take a hard look at your own costs first when developing a pricing strategy. On...

Our Brands