All Whitepapers | MarTech Demand

Digital Transformation in Sales: Evolving the Art of Customer Engagement

digital transformation in sales: evolving the art of customer engagement

Published By: Research Desk Released: Jan 08, 2019

Evolve the art of customer engagement Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.??Advance beyond agent product...

Digitally Transformation in the Financial Industry 5 Steps Customer-Centricity

digitally transformation in the financial industry 5 steps customer-centricity

Published By: Research Desk Released: Jan 04, 2019

A recent global study by Forbes and Hitachi, revealed that more than a third of financial institutions expect to undergo a major digital transformation over the next two years, emerging as significant...

7 Lessons from Visionary Context Marketers

7 lessons from visionary context marketers

Published By: Research Desk Released: Jan 04, 2019

Why the Context Marketing mindset matters -and how you can get it Context Marketing allows you to effectively own and manage the customer experience. Understanding context helps marketers provide re...

B2B Embraces Its Omnichannel Commerce Future

b2b embraces its omnichannel commerce future

Published By: Research Desk Released: Jan 03, 2019

The new Forrester study reveals that 69% of B2B sellers say their ideal ecommerce solution uses a SaaS approach. Learn how 315 global ecommerce leaders are meeting their customers across all touchpoin...

Transforming the B2B Sales Function E-book

transforming the b2b sales function e-book

Published By: Research Desk Released: Jan 03, 2019

A recent survey found that high-performing sales teams are winning the connected customer by using a single view of the customer to collaborate, deploying self-service to free up time for selling, and...

The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition

the relevancy ring – esp buyer’s guide 2018, enterprise edition

Published By: Research Desk Released: Jan 03, 2019

Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 401 ema...

The Business Impact of Investing in Experience

the business impact of investing in experience

Published By: Research Desk Released: Jan 03, 2019

Customer experience has quickly moved from competitive differentiator to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a part of ev...

IDC — Business Value of AEM Assets Demand Gen Creative

idc — business value of aem assets demand gen creative

Published By: Research Desk Released: Jan 03, 2019

Thank you for reading our latest industry content. Learn more about how consistent distribution and management of your digital marketing can improve your organization's workflow. With the help of Adob...

The Marketer’s Guide to Articulating DAM Return on Investment

the marketer’s guide to articulating dam return on investment

Published By: Research Desk Released: Jan 03, 2019

Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing. The growing demand for personaliz...

State of Digital Advertising

state of digital advertising

Published By: Research Desk Released: Jan 03, 2019

As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital Ad...

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