Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing.
The growing demand for personalized content across digital channels has fundamentally changed how forward-thinking companies measure return on investment (ROI) in digital asset management (DAM) solutions. DAM is the linchpin of making the future customer experience scalable. This guide is intended for creative marketing and business leaders who recognize that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalized brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
