All Whitepapers | MarTech Demand

The Great Shift

the great shift

Published By: Research Desk Released: Jun 17, 2020

How local businesses are winning modern customers. With customers increasingly looking for the most convenient place to bring their business, there’s been a shift in how business have reacted. Th...

9 Surprising Ways You Can Use Texting

9 surprising ways you can use texting

Published By: Research Desk Released: Jun 17, 2020

Learn how a simple text message can make all the difference for today's consumers. How to collect payments when customer can't leave their house Why 1:1 communication is the future of local bu...

Improving Customer Communications: Success in a Constrained Collections Environment

improving customer communications: success in a constrained collections environment

Published By: Research Desk Released: Jun 16, 2020

When the US economy recovers sufficiently, banks and credit unions will face an overwhelming task: Engaging individuals who became delinquent in their mortgage, auto, credit card and personal loan p...

The Modern CMO: Advancing Marketing From Reactive to Predictive

the modern cmo: advancing marketing from reactive to predictive

Published By: Research Desk Released: Jun 15, 2020

Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire ...

Generating Consistent Repeating Revenue with Industrial Labeling Products

generating consistent repeating revenue with industrial labeling products

Published By: Research Desk Released: Jun 11, 2020

You’ve heard King Camp Gillette’s famous quote, “Give ‘em the razor, [but] sell ‘em the razorblades!” The razor/razorblade business strategy generates consistent repeating revenue by pairi...

Independent Research: The 13 Email Marketing Service Providers That Matter Most and How They Stack Up

independent research: the 13 email marketing service providers that matter most and how th...

Published By: Research Desk Released: May 22, 2020

Forrester used a 23-criterion evaluation of email marketing service providers to identify the 13 most significant ones and research, analyze and score each one. This report shows how each provider mea...

10 Immediate Ways to Pivot Your Email Marketing Strategy in Response to COVID-19

10 immediate ways to pivot your email marketing strategy in response to covid-19

Published By: Research Desk Released: May 22, 2020

We’re in uncharted territory but we’re all in this together. As we settle into a “new normal” it’s important that brands adjust their marketing strategies and campaigns to connect with shopp...

10 tactics for optimizing the commerce experience

10 tactics for optimizing the commerce experience

Published By: Research Desk Released: May 21, 2020

We are all consumers, and we all increasingly purchase our products and services digitally. In 2017, Black Friday US online purchases totaled $5.03 billion, up 16.9% from a year earlier. Cyber Monday ...

Accelerate Sales Performance: 6 Questions to Ask About Your CRM

accelerate sales performance: 6 questions to ask about your crm

Published By: Research Desk Released: May 14, 2020

Foster personalized, meaningful engagement with every customer by selecting a customer relationship management (CRM) platform that integrates AI, automation, and other advanced capabilities into your ...

Flexing Your ABS: The Ultimate Guide to Account-Based Sales

flexing your abs: the ultimate guide to account-based sales

Published By: Research Desk Released: May 13, 2020

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

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