All Whitepapers | MarTech Demand

Using Location Data to Understand the Offline Impacts of Online Efforts

using location data to understand the offline impacts of online efforts

Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline ...

Location Intelligence: Bridging a gap in the retail industry

location intelligence: bridging a gap in the retail industry

Published By: Research Desk Released: Jan 15, 2020

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world....

Relevance is everything: How location data improves advertising efficiency

relevance is everything: how location data improves advertising efficiency

Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding con...

Customer centricity: A key priority across all lines of business

customer centricity: a key priority across all lines of business

Published By: Research Desk Released: Jan 14, 2020

Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strat...

The Benefits of Aligning Sales and Marketing

the benefits of aligning sales and marketing

Published By: Research Desk Released: Jan 14, 2020

Separate applications and processes for sales and marketing teams can cost you in lost sales opportunities and reduced efficiency. Connect and automate these systems from nurture to handoff to improve...

The Mobile Marketing Metrics That Matter to CMOs

the mobile marketing metrics that matter to cmos

Published By: Research Desk Released: Jan 10, 2020

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future...

Online-Reputations management zusätzlicher Umsatz durch bessere Bewertungen

online-reputations management zusätzlicher umsatz durch bessere bewertungen

Published By: Research Desk Released: Jan 10, 2020

Wissen Sie, wie sich Verbraucher über Ihre Filialen äußern? Wenn nicht, sollten Sie möglichst bald auf dem Laufenden sein. Denn wer seine Onlinereputation vernachlässigt, verliert Kunden. 82 Proz...

Was is Online Reputations management?

was is online reputations management?

Published By: Research Desk Released: Jan 10, 2020

Ob Sie ein Großkonzern mit vielen Standorten oder ein Kleinunternehmen mit einer Filiale sind – Ihre Kunden sagen im Internet, was sie von Ihnen halten. Der Effekt dieser „Online-Gespräche“ da...

Owning the Amazon Search Results Page

owning the amazon search results page

Published By: Research Desk Released: Jan 07, 2020

To consumers, Amazon is a land of plenty. A place where you can find anything. It's easy to understand why shoppers start more than half of their online product searches on Amazon - and why more than ...

Is your business running you?

is your business running you?

Published By: Research Desk Released: Jan 06, 2020

This paper examines the symptoms that indicate your business may be running you, and the negative impacts they have on your business–from limiting future growth to demotivating employees. It then ex...

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