Really Simple Systems, a leading cloud software developer and vendor, announced a new integrated marketing tool as part of its all-in-one CRM solution.

Really Simple Systems, known as a popular cloud software developer and vendor, has introduced a new, easy-to-use marketing solution fully integrated with its CRM software, resulting in an all-in-one solution.

The new marketing tool is designed for small and mid-sized businesses looking to create, send, and track email marketing campaigns without IT developers and designers’ needs.

The new marketing tool replaces the existing entry-level solution from the business, adding additional features and functionality at the same low-cost price.

Really Simple Systems’ Founder and CEO, John Paterson, explained: “Historically most businesses used one CRM system for their sales teams and another for sending marketing emails. This leads to integration issues and the inability of the sales team to see their prospects’ individual reactions to marketing emails. We’ve developed our new Simple Marketing tool to be intuitive, easy-to-use, and fully integrated with the sales CRM, but with all the features you’d expect from a stand-alone system. Reaching the point of launching this new software is a big milestone for the company.”

The newly launched marketing solution features a redesigned email editor for creating professional emails that use an easy “drag and drops” interface, a Campaign Wizard. It helps in speeding by creating and sending email campaigns, being a new contact segmentation tool that generates static and dynamic populated mailing lists, and an easy stats reckoner to monitor opens, click-throughs, etc. The Simple Marketing price is reasonable, with a monthly fee giving up to 5,000 emails per month.

Clients of Really Simple System warmly welcomed the new software, many of whom were instrumental in creating and testing the product.

Chris Wigglesworth, Managing Director at the course reviews website, Coursecheck, commented: “We have been working with Really Simple Systems in developing the new Simple Marketing app by testing the functionality and giving feedback on the design. The system is very user-friendly – we love how easy it is to create stunning looking emails, and the dynamic lists tool makes contact segmentation very simple and effective.”

The new software will later be applied to the company’s Advanced Marketing plan, offering up to 50,000 emails a month, additional campaign management, marketing automation, and website integration features.