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Silicon Labs
Research Desk
Jul 26, 2019
Silicon Labs used Experience Manager and other Adobe solutions to create content that captured customer attention and secured more qualified leads. With our platform for personalizing content based on...
Marketing Automation is more than software
Research Desk
Jun 04, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing a...
Martech: Attraqt will buy the French Early Birds for 16M €
Insights Desk
May 23, 2019
The merger of Attraqt's FredHopper search and merchandising platform with Early Birds' personalization solution may be the beginning of a consolidation phase for French and European martech start-ups....
Bulk Up Your Business Case for Marketing Automation
Research Desk
Apr 04, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing a...
Marketing Departments Face The Challenge Of MarTech
Insights Desk
Mar 14, 2019
The adoption of marketing technologies by companies requires overcoming many challenges, such as defining a framework for collecting and using the data. A necessary passage both technologies are ...
Technologies are Adding Impetus to Sales Process
Insights Desk
Mar 11, 2019
Sales manager across the various industries are finding innovative ways that can keep the sales team motivated and focused even during the period of lulls. Focussing on goal can be difficult when you ...
5 Steps to Improve Sales Opportunity
Insights Desk
Mar 07, 2019
Sales are gradually kicking the cradle of technology to survive. Today Sales has transformed as the consumers are becoming aware of variety in the market. Sales practices have differentiated between t...
The new power couple: Content and commerce take center stage
Research Desk
Dec 14, 2018
Too often, brand marketing efforts are segregated from commerce systems and their data, so marketers frequently promote products to prospects who may not have shown interest or, worse, have already bo...
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