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93% of IT Leaders Lack Data Integration Strategy
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Search Results for:
marketing and sales
The Future of Customer Engagement
Research Desk
Oct 24, 2019
Before the 1990s, everything companies knew about their customers was stored in one or more central locations: lists, spreadsheets, or databases. Only a limited number of people had access to the data...
Tips to make a lean, mean ITSM machine
Research Desk
Oct 10, 2019
Agile IT teams are more adaptable to changing needs, increase velocity when delivering new technology, and improvise when faced with obstacles. These teams also align with the business needs and strat...
3 Mistakes Organizations Make While Developing ABM Programs
Research Desk
Jul 25, 2019
So, you’re thinking about implementing ABM? NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing t...
How U.S. Marketers Can Kick-start Their ABM Journey
Research Desk
May 16, 2019
Account-based marketing does what it says on the label. ABM is an alternative strategy that focuses on a clearly defined set of accounts, a move away from casting a wide-net, or demand generation, app...
The Essential Guide To ABM
Research Desk
Mar 12, 2019
The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. As a vendor, you mig...
The Relevancy Ring – ESP Buyer’s Guide 2018, Enterprise Edition
Research Desk
Jan 03, 2019
Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 401 ema...
How Customer Relationship Management (CRM) Evolved Over The Years?
Insights Desk
Dec 05, 2018
The primary goal for any organization is to establish a relationship with the customers. The relationship is based on the mutual understanding of assisting each other goals. Though in modern times thi...
BLOK TECHNOLOGIES SIGN AN AGREEMENT TO ACQUIRE RETAIL CRM PLATFORM
Insights Desk
Dec 04, 2018
BLOK Technologies Inc. announced that the company had signed a Memorandum of Understanding (MOU) to acquire 80 percent of issued or outstanding shares of the Worx Solutions Inc. Worx ...
Engagio Named a Strong Performer in The Forrester New Wave™: ABM Platforms, Q2 2018
Research Desk
Dec 04, 2018
Read the new report today! Looking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 to learn why Engagio was named a Strong Performer based on its opt...
How CRM (Customer Relationship Management) Can Improve Your Business?
Insights Desk
Nov 30, 2018
Customer Relationship Management (CRM) is a technology used by enterprises to manage their relationship with customers. The CRM contains all the data on customer interaction whether it’s on-website,...
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