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Search Results for:
digital customer experience
5 Hard Truths For Marketers
Research Desk
Mar 11, 2020
Today, senior marketers are expected to drive their organization’s digital experience and steer its digital-first vision. Making this transformation is critical for success, but martech stacks have ...
EXPERT MULTICHANNEL MARKETING STRATEGIES FOR THE TRAVEL INDUSTRY
Research Desk
Mar 03, 2020
Today’s travelers are expecting faster, smoother, and more convenient experiences, all the way from first booking to final arrival. In other words—relevance across devices is key to gaining their ...
All that you need to know about MarTech
Insights Desk
Mar 02, 2020
Introduction It is time to break down stereotypes associated with the term MarTech. Often described as the blend of marketing and technology, we need to know, there is a lot more to the concept....
Marketers Finding it Difficult to Deal with Technology
Insights Desk
Feb 25, 2020
Marketers every day are exploring new technology on the sidelines to improve their effort reachability. Whether it’s online marketing or offline marketing, CMOs over the last 3 years are extensively...
The Relevancy Ring ESP Buyer’s Guide 2019
Research Desk
Feb 06, 2020
Adobe earned universally high customer satisfaction marks in virtually all areas that The Relevancy Group Measures. Each year, The Relevancy Group publishes “The Relevancy Ring,” a quantifiable...
The CMS Evolution: Traditional, Headless, and Hybrid Demystified
Research Desk
Feb 06, 2020
Because content is the foundation of every experience, having the right content management system is critical for keeping up with growing demand, expectations, and channels. Here's how to judge betwee...
Top Trends for Online Reputation and CX Management in 2020
Research Desk
Jan 23, 2020
Every year, Reputation.com makes predictions about evolving developments and challenges in online reputation and customer experience management. We’ve identified five key trends that stand to shape ...
Importance of POS System for Businesses: A Complete Guide
Insights Desk
Dec 05, 2019
Introduction to POS systems The proliferation of mobile phone devices and constant access to high-speed internet has made life easy. Today, customers prefer paying bills or ordering food from their s...
Marketing Trends
Research Desk
Nov 25, 2019
Nine factors reshaping marketing and how you can stay ahead of them. Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile w...
Forrester DAM Wave
Research Desk
Oct 14, 2019
This is the first time ever that Adobe has been named a Leader in DAM — by either Gartner or Forrester. We also accelerated from a contender to a leadership position faster than any of our competito...
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