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How Brand Extensions Can Fuel Explosive Growth
Insights Desk
Apr 22, 2024
Highlights: The brand extension lets you introduce new products or categories under your trusted brand name, reaching your existing customers and attracting new ones. Successful brand extensio...
Insights into the Google PageRank Algorithm
Insights Desk
Apr 19, 2024
Highlights: The Google algorithm considers the number of other pages a page connects to when calculating how much weight to assign to a given backlink. The PageRank algorithm is increasingly u...
What is SMS Marketing in the Modern Mobile Age
Insights Desk
Feb 21, 2024
Highlights: When engaging in SMS marketing, categorize your audience according to their preferences and purchasing behaviors. Utilize tools to automate this process, guaranteeing that your messag...
Social Media Trends 2024 for Effective Marketing
Insights Desk
Jan 16, 2024
Highlights: Social media isn't just a megaphone anymore. It's a two-way street where businesses can engage with customers, colleagues, and the online community at large, collecting real-time feed...
The Comprehensive Guide to Product Digitization
Research Desk
May 09, 2023
As the world becomes increasingly more digitized, consumers and marketplaces alike will demand the same from businesses no matter the industry. While many have been quick to digitize project managemen...
Promising Content Marketing Trends for 2023
Insights Desk
May 08, 2023
Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...
Top Reasons to Consider Marketing Automation
Insights Desk
Nov 02, 2022
Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...
Bridge the Multichannel Customer Experience Gap
Insights Desk
Sep 19, 2022
Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...
Selling the Value of a B2B Digital Transformation Successfully Part. 1
Insights Desk
Sep 09, 2022
Highlights: In this era of eCommerce, continuing to rely on outdated digital solutions may have a detrimental influence on your company’s infrastructure and jeopardize the loyalty of your custo...
UNDERSTANDING THE NUANCES OF HISPANIC AUDIENCES
Research Desk
Aug 29, 2022
Humans are diverse and vibrant. It’s their individual attributes that make life interesting — and what keeps marketers on their toes. You can’t use a one-size-fits-all approach to your audience,...
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