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Marketing
Reimagining the Advertising Industry
Research Desk
Mar 18, 2019
The digital transformation of the advertising industry continues to push advertising revenues and industry mergers to new heights. Winners are experiencing extraordinary revenue growth based on multid...
The New Norm Of Client Transparency In Services Economy
Research Desk
Mar 18, 2019
Delivering transparency is becoming increasingly important across different industries. Digital marketing is just one area where being transparent with operations can lead to growth. For decades digit...
The Essential Guide To ABM
Research Desk
Mar 12, 2019
The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. As a vendor, you mig...
1:1 Account Personalization Expands into Multi-Tier ABM Program
Research Desk
Mar 12, 2019
Trapeze Group is a software and services provider for transportation agencies. At about 800 employees, the company helps streamline and integrate transportation operations from bus stops to finance de...
ABM Powers Sales Outbounding
Research Desk
Mar 12, 2019
SalesLoft provides the leading sales outbounding automation platform. Their software enables sales to personalize cadences for sales reps that combine email, social touches, and phone outbounding. ...
ABM Program Success: ABM mix increases from 0% to 40% of demand generation in 6 months
Research Desk
Mar 12, 2019
FinancialForce is a cloud ERP solution backed by Salesforce. Its ERP is customized for many different use cases such as accounting, professional services automation (PSA), human capital management (HC...
Technologies are Adding Impetus to Sales Process
Insights Desk
Mar 11, 2019
Sales manager across the various industries are finding innovative ways that can keep the sales team motivated and focused even during the period of lulls. Focussing on goal can be difficult when you ...
Moving to Marketo: Accelerate Your ROI with Seamless Migration
Research Desk
Feb 27, 2019
Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely hea...
Combination Of Customer Experience Management (CXM) And CRM Better Solutions For Sales
Insights Desk
Jan 21, 2019
CX management or also known as customer experience management seems to in a tussle with the traditional CRM. CRM vendors such as Zoho, SAP, Oracle, and Zendesk have placed a renewed emphasis on the Cu...
1 in 3 Marketers Say Getting Attention is their Top Challenge
Research Desk
Jan 15, 2019
What can you do to breakthrough? How to get the right type of attention How to steer clear of the wrong type of attention Help people fall in love with your brand As a marketer, you want...
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