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Elon Musk to Replace Twitter’s Iconic Blue Bird Logo with the New X Logo
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B2B marketing
The Power of Digital Transformation in Enhancing CX
Insights Desk
May 02, 2023
Highlights: The effects of digital transformation on customer experience are far-reaching and manifest in numerous ways. Companies that successfully undergo digital transformation can gain a c...
Embrace a CRM Strategy Grow Your Businesses
Insights Desk
Mar 25, 2022
Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sin...
Convictional Grabs Another Round of Funding Worth USD 40M
Insights Desk
Feb 18, 2022
Highlights: Convictional helps vendors launch new brands on their marketplace, dropship, and wholesale programs in minutes. Convictional has already covered the North American market and recen...
How eCommerce grows revenue in healthcare.
Research Desk
Jul 16, 2021
When 2020 began, healthcare suppliers faced critical challenges. Competition from titans like Amazon and Walmart was escalating. Customer expectations for experiences on par with other industries made...
Building a Better Future for Manufacturing Through Digital Commerce
Research Desk
Jul 16, 2021
Competition has never been higher in manufacturing; more companies are competing for the same customer base, which makes differentiation a challenge. Personalization/customization of products and serv...
How eCommerce grows revenue in manufacturing.
Research Desk
Jul 16, 2021
Before 2020, most manufacturing organizations succeeded with in-person relationships — and without a firm commitment to digital commerce. But the pandemic changed that. And with the other challenges...
The Best of Both Markets
Research Desk
Jul 16, 2021
Today’s consumers are shopping online more than ever. Digital commerce increased 76 percent YoY in June 20201, and many of those purchases are direct from manufacturers. It’s no surprise, then, th...
Highspot Secures USD 200 Million in Growth Funding to Boost Sales Enablement
Insights Desk
Mar 01, 2021
Highspot Inc., a name that delivers the most sophisticated sales enablement tools and software to enhance marketing effectiveness and increase sales, recently broke the news of securing USD 200 millio...
Adobe to Ink a Purchase Deal to Buy Workfront for USD 1.5 Billion
Insights Desk
Nov 13, 2020
Adobe Inc., the American software multinational, spoke about its plan to purchase Workfront Inc. for USD 1.5 billion to add a collaboration tool to its marketing software. Adobe plans to provide these...
Frost and Sullivan Awarded BrightTALK the 2020 North American Customer Value Leadership Award
Insights Desk
Oct 12, 2020
Frost and amp; Sullivan awarded BrightTALK the 2020 North American Customer Value Leadership Award based on the recent analysis into global digital marketing communities. As the largest global platfo...
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